Your Home Care
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Privacy Policy

Last updated: March 2026

Who we are

Your Home Care Ltd is a domiciliary care provider registered in England. We provide home care services across Nottinghamshire and Derbyshire. Our registered office is at The Sidings, Mansfield Woodhouse, Nottinghamshire, NG19 7FE.

We are the data controller for the personal information we collect through this website.

What personal data we collect

Through our website forms

When you submit an enquiry or job application through our website, we collect:

  • Your name
  • Email address
  • Phone number
  • Area preference (for care enquiries)
  • Any additional information you choose to include in your message

Analytics data

We use Google Analytics 4 to collect anonymised browsing data, such as which pages you visit, how long you stay, and what device you use. This data cannot be used to identify you personally. See our cookie policy for more detail.

Marketing data

We use the Meta Pixel (Facebook/Instagram) to measure the performance of our social media advertising. This tracks whether visitors who see our ads go on to visit our website, and helps us show relevant ads to people who have visited before. See our cookie policy for more detail.

Why we collect your data

We collect personal data for the following reasons:

  • Responding to enquiries - when you contact us about care services, we need your details to get back to you. The legal basis for this is legitimate interest.
  • Processing job applications - when you apply for a role, we use your information to assess your application and contact you about it. The legal basis is legitimate interest (and, if you are offered a role, the performance of a contract).
  • Improving our website - analytics data helps us understand what works and what does not, so we can make the site more useful. The legal basis is legitimate interest.
  • Marketing - Meta Pixel tracking is used to measure and improve our advertising. The legal basis is consent, which you can withdraw at any time by adjusting your cookie settings.

How we use your data

We use the personal data we collect to:

  • Respond to your care enquiries and put you in touch with the right branch
  • Process job applications and arrange interviews
  • Improve our website content and user experience
  • Measure the effectiveness of our advertising

Who we share your data with

We do not sell or share your personal data with third parties for their own marketing purposes. We may share information only where legally required, for example:

  • The Care Quality Commission (CQC), as our regulator
  • Local authorities, where required for safeguarding purposes

Our website uses Google Analytics and the Meta Pixel, which means some anonymised or pseudonymised data is processed by Google and Meta respectively. These companies act as data processors and are bound by their own privacy policies.

How long we keep your data

We retain personal data in line with our Data Security and Data Retention Policy (GDPR03), which follows the NHS Records Management Code of Practice and UK GDPR requirements.

  • Client care records: a minimum of 6 years from the end of the provision of care, in line with NHS retention guidelines and to cover potential claims.
  • Care enquiries: 12 months from the date of your enquiry if you do not become a client, then securely deleted.
  • Contracts and agreements: retained for the duration of the contract plus 6 years.
  • Job applications (unsuccessful): 6 months after the recruitment process is complete, then securely deleted.
  • Employee records: retained for up to 6 years after the end of employment, in line with statutory requirements.
  • Analytics data: retained by Google for up to 14 months, in line with their default retention settings.

All decisions about data retention are documented. At the end of the relevant retention period, personal data is securely destroyed or deleted, including any backups.

Your rights under UK GDPR

You have the right to:

  • Access the personal data we hold about you
  • Rectification - ask us to correct inaccurate data
  • Erasure - ask us to delete your data (where there is no legal reason for us to keep it)
  • Data portability - request a copy of your data in a portable format
  • Object to processing based on legitimate interest
  • Withdraw consent for marketing cookies at any time

To exercise any of these rights, please contact us using the details below.

How to contact us

If you have any questions about this privacy policy or how we handle your data, please get in touch:

Complaints

If you are unhappy with how we have handled your data, you have the right to complain to the Information Commissioner's Office (ICO):

We would appreciate the chance to address your concerns before you contact the ICO, so please reach out to us first if you can.